Mount of Moon
A Wigflex and Castle Rock Brewery Collaboration
The Brief
Your CoLab creative brief is a hypothetical collaborative project between two Nottingham businesses - Wigflex and Castle Rock Brewery
My Response
For this Brief we were assigned groups to work in. Our approach to this brief was slow to start, initially struggling with inspiration and ideas. We worked as a team and communicated well, going around the group and discussing our thoughts. After this ideas were flowing, bouncing back and forth from team mates until we created a strong idea that fit both Wigflex and Castle Rock Brewery. This Idea was to 'Grip the Groove', this stemmed from the idea that when you're out and dancing you feel less awkward dancing when you have a drink in your hand. It was really important to consider the values of both Wigflex and Castle Rock Brewery and that our outcome aligned with those values and reflected both brands.
Skills
Teamworking: Effective teamworking ensures seamless collaboration among peers which is key for successfully creating outcomes and a valuable skill that I can take with me into industry.
Working with clients: Proficiency in working with clients is crucial for understanding their specific needs and preferences, this leads to more tailored and satisfying design outcomes in fashion projects.
Graphic Design: Having Graphic design expertise allows for the creation of visually significant and cohesive potential branding materials that enhance the aesthetic appeal of fashion campaigns and promotions.
Pitching: Skilled pitching is essential for presenting new ideas and concepts to potential clients or partners, persuasively showcasing the aims for success and market potential.
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