Pick N' Mix
An All We Are Client Brief
The Brief
You have been commissioned by the jewellery brand “all we
are” to produce a film and an event that celebrates their
audience and/or their ethos. Jewellery should be the hero of
the story.
My Response
For this group project we wanted to address the importance of self expression and have the freedom to express one's true identity. Through doing this we created the fashion film 'Pick n' Mix' this concept was essentially creating a short film to display that you can 'pick' and 'mix' who you wanted to be each day and what style you wanted to wear. Using various styles of All We Are jewellery to express the various styles of a person's identity and embracing the process of changing and experimenting with personal styles. Throughout the film we wanted to recognise celebrating All We Are's audience with them consistently being the hero, we did this by ensuring strong narrative of how friends can support each other and encourage them to express their true identity.
Skills
Conflict Resolution: Being good at conflict resolution is important in the fashion industry. It helps you handle disagreements and issues smoothly, ensuring that teamwork and collaboration stay strong, which is crucial for projects to be successful.
Fashion Film Curation: Curating fashion films is a unique skill. It allows you to select and present films that highlight the essence of your brand, creating a powerful visual story that resonates with audiences and enhances your brand image.
Client Work: Working well with clients is essential in the fashion industry. It means understanding their needs and preferences, delivering designs that match their vision, and building strong, lasting relationships. This is a skill that I can implement into industry jobs.
All We Are Presents Pick N' Mix
A fashion film created by a group of Fashion Communication and Promotion students to celebrate All We Are's audience and ethos
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